Monday, March 3, 2008

Too much green?

We just posted about Nike's 'greening' design initiatives but is it really becoming green or is it just greenwashing (because everyone knows that a green image makes alot of dough these days)? A TMT favorite blog, Treehugger, is always calling people out for frontin'. Today I caught an interesting article on what they've dubbed 'greenhushing.' You can check it out here.

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